The North Carolina Bar Specialist Division contacted McGuire, Wood & Bissette attorney Rebecca Crandall for a recent interview. Rebecca is Western North Carolina’s only board certified trademark law specialist. In the interview, she talks about the challenges of working with clients and attorneys who are not completely up to speed on the nuances of trademark law. She also shares how she helps clients obtain trademark registrations and resolve trademark disputes.
Here are a few Q&As from the interview:
Q: What is most challenging about your work?
A: I’d say the most challenging part of my job relating to trademark work is education. Some potential clients have a hard time understanding that it’s much less expensive to understand and protect their trademark rights up front than to step into a not so great situation later on. If they choose a generic name for their business, they simply aren’t going to be able to avoid their competitors using the same term to describe their own businesses.
Q: What is fun about your work?
A: Education! As difficult as it is to explain some of the finer nuances, I absolutely love teaching people about trademark law—whether that’s in a formal classroom setting (I teach brewery law at the Craft Beverage Institute of the Southeast and two of my classes are about trademarks), a speaking engagement at the chamber of commerce or another local group, or counseling my clients during our meetings. Thoughtful questions from people who really want to do the right thing are the best.
Q: What led you to become a lawyer?
A: When I was in fourth grade, I decided it was time for me to logically select a profession. I really wanted to be on Broadway, but that seemed impractical. I thought about what I enjoyed—reading, writing, public speaking, and problem solving (yes, I set aside singing, dancing, and acting). When my parents took me along to meet a lawyer about their wills, I knew immediately that it would be a good fit. Now, nearly 30 years later and 13 years into practicing, I’d say it was definitely a good choice for me.
Learn more about Asheville N.C. trademark law attorney, Rebecca Crandall by visiting her attorney profile.