Rebecca E. Crandall

Rebecca Crandall is passionate about assisting entrepreneurs in protecting some of their most valuable assets, their intellectual property. As the only North Carolina Board Certified Trademark Specialist in Western North Carolina and a registered patent attorney, she focuses her problem solving skills on helping clients to avoid and mitigate business risks with respect to trademarks, patents, and copyrights. Rebecca works with clients from the early stages of brand selection through clearance, registration, defense, and enforcement, utilizing in depth knowledge and experience of the more complex aspects of trademark law that are often crucial to obtaining registrations and defending and enforcing rights. In addition to offering patent preparation and prosecution services, Rebecca provides thoughtful, straightforward advice to inventors and businesses regarding patents. She has significant IP litigation experience in state and federal courts, at trial and appellate levels, as well as in administrative proceedings. Influenced by her degree in computer science, Rebecca is well-versed in internet and computer related matters, from defending and prosecuting cybersquatting claims through ICANN proceedings to drafting website terms of use, privacy policies, and software agreements. In addition to offering services in corporate formation, contracts, and licensing, Rebecca also assists and advises craft beverage clients with respect to permitting and regulatory issues. Outside the office, she enjoys instilling her love of craft beverages in the students at the Craft Beverage Institute of the Southeast where she teaches a class on legal issues.


  • Routinely collaborates with craft beverage manufacturers to select, register, and protect trademarks and corporate
  • Works with breweries, cideries, distilleries, and restaurants  with startup and expansion
  • Assisted a top online retailer in protecting its brands from dilution and infringement
  • Obtained the transfer of domains from cybersquatters to clients through ICANN proceedings the National Arbitration Forum
  • Represented a top 10 university in dozens of opposition and cancellation proceedings before the Trademark Trial and Appeal Board
  • Represented builders and well-known home designers in copyright infringement matters involving architectural works
  • Prepared and prosecuted patent applications for individual inventors and emerging companies to Fortune 100 companies


University of North Carolina School of Law (J.D. cum laude 2004)
Converse College (B.S. Computer Science, B. A. in Politics, cum laude 2001)


North Carolina (2004)
Eastern District of North Carolina (2004)
Middle District of North Carolina (2005)
Western District of North Carolina (2005)
U.S. Fourth Circuit Court of Appeals (2005)
District of Colorado (2005)
U.S. Federal Circuit Court of Appeals (2006)
U.S. Patent Office (2007)
U.S. Court of Federal Claims (2007)
N.C. State Bar Board Certified Specialist in Trademark Law


  • Mountain BizWorks, Board of Directors, Secretary
  • Western Carolina University Center for Entrepreneurship and Innovation, Advisory Board
  • Venture Asheville Elevate, Specialist Mentor
  • North Carolina Bar Association, Intellectual Property Section Trademark/Copyright/Trade Secrets Committee
  • North Carolina Bar Association Trademark Law Specialty Committee
  • NC Association of Women Attorneys (Board 2013 -2014)


Business North Carolina Magazine Legal Elite, Intellectual Property (2013, 2016, 2018 – 2020, 2022)
Super Lawyers®, Intellectual Property (2018, 2021 – 2022)
Top 40 Under 40, American Society of Legal Advocates (2014)
2018 Class of Biltmore Beacon 40 Under Forty


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